GIVE VALUE. IT IS IMPORTANT TO GIVE YOUR CLIENTS VALUE. EVEN WHEN THAT VALUE IS ABSOLUTELY FREE OF CHARGE. BUILD A RELATIONSHIP THAT IS ESTABLISHED ON TRUSTING YOUR BRAND AND THEY WILL DO NOTHING BUT REFER YOU TO THEIR PEERS. YOUR CURRENT CLIENTS ARE GOING TO BE YOUR GREATEST SALESFORCE. DON’T QUESTION IT, JUST DO IT.

 

HAVE PATIENCE. EVERYONE IN OUR WORLD TODAY AND SPECIFICALLY MY GENERATION WANTS INSTANT GRATIFICATION. WE DON’T REALIZE THE HARD WORK AND TIME THAT IS NECESSARY TO GET WHERE WE WANT IN OUR CAREERS. JUST BEING AWARE OF THIS WILL HELP YOU GET THROUGH THE TOUGH TIMES EARLY IN YOUR BUSINESS.

 

EVERYONE IS NOT A GOOD FIT FOR YOU. JUST FACE IT. YOU CAN’T PLEASE EVERYONE. IN THE EARLY STAGES OF BEING A BUSINESS OWNER, YOU ALMOST GO INTO A SPAM MODE AND DON’T CARE ABOUT THE QUALITY OF THE CLIENT YOU GET. YOU JUST WANT TO MAKE THE MONEY IN ANY WAY THAT YOU CAN TO KEEP YOURSELF AFLOAT. UNFORTUNATELY THIS CAN’T LAST FOREVER. OVER THE NEXT SERIES OF MONTHS YOU BEGIN TO REALIZE THAT SOME PEOPLE ARE JUST NOT A GOOD FIT FOR YOUR COMPANY. WHATEVER THE CASE MAY BE, YOU NEED TO EVENTUALLY GRAVITATE FULLY TO THOSE WHO DO GOOD BUSINESS AND ARE FAIR IN THE WAY THEY DO SO. IN OTHER WORDS, TRUST YOUR INSTICTS.

 

EFFORT IS REWARDED. THIS MAKES SO MUCH SENSE TO ME. REAGRDLESS OF HOW AWESOME YOUR BUSINESS IS, YOU HAVE TO START SOMEWHERE. OF COURSE YOU SEE THE BIG PICTURE AND THE LIGHT AT THE END OF THE TUNNEL, BUT DO YOUR CLIENTS? EVERYDAY CONTENT IS BEING CONSUMED AND PEOPLE ARE CHECKING OUT YOUR BRAND ONLINE AND NOT INTERACTING OR PURCHASING WHAT YOU ARE SELLING. WHAT THEY DO SEE HOWEVER, IS THE EFFORT THAT YOU ARE PUTTING INTO YOUR BUSINESS. PUSH THEM TO CHANGE THEIR WAYS AND CREATE A BRAND THEY WANT TO BE A PART OF. ­­YOU CAN WIN PEOPLE OVER. BUSINESS IS A JOURNEY. IT IS NOT PERFECT FROM THE START. BE ABLE TO LOOK BACK, BREATHE, AND SEE HOW FAR YOU HAVE COME. IT’S WORTH IT.